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How To Develop A Better Vision For Your Brand

July 3, 2014 / April Clarke / Brand Development / No Comments

Your strategies are only as strong as your vision. If your vision is weak, complicated, or vague, your strategies will be so as well. Having a vision plagued with these characteristics aid  only in creating disinterest and confusion for your audience.  Here are three tips for creating a clear and compelling vision from which all […]

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DIY Market Research for Small Businesses & Startups

June 18, 2014 / April Clarke / Market Research / No Comments

Whether starting a new venture or building a business, sound research on your markets and consumers is essential. But, it can also be costly. Because of this, many small businesses and budding start-ups tend to give lesser priority to information gathering for the sake of building strategy and customizing products/services. Sometimes worse, many take a […]

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The 4 P’s of Brand Storytelling

June 5, 2014 / April Clarke / Brand Development / No Comments

Having the ability to tell your brand’s story is a necessary part of building a brand. Crafting the right story can help convey the essence of your brand so that it touches and captivates your audience. Here are 4 key elements that your brand’s story should have. Make It Personal  Your brand’s story should be relatable. It […]

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5 Essential Questions For Brand Building

April 30, 2014 / April Clarke / Brand Development / No Comments

Crafting the right brand message can be so simple if there is a conscious effort to align the articulated image for the brand with your audience’s perceptions. Articulating that image can be as easy as answering 5 key questions. How do I want the world to perceive me/my brand? What should my words convey about me/my […]

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Want To Grow Your Business? Learn to Think Strategically.

March 7, 2014 / April Clarke / Marketing Strategy / No Comments

Strategy is more than simple planning. It requires the strategist to constantly evaluate and modify the plan’s elements and move them around to reach her goals. And, it requires her to be mindful of all the contributing factors that could spell failure or success, whether directly or indirectly with an attack from the peripheral. Strategic planning […]

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On the Blog

  • How To Develop A Better Vision For Your Brand
  • DIY Market Research for Small Businesses & Startups
  • The 4 P’s of Brand Storytelling

About Encompass Clarity

Business consulting should be more than simply a discussion of proven theory and best practices. It should offer you practical applications and ideas generated with an eye towards furthering and enhancing your enterprise. At Encompass Clarity, our goal is to bring clarity to your vision while creating and aligning strategies that work. Learn More…

On the Blog…

  • How To Develop A Better Vision For Your Brand
  • DIY Market Research for Small Businesses & Startups
  • The 4 P’s of Brand Storytelling

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