Your strategies are only as strong as your vision. If your vision is weak, complicated, or vague, your strategies will be so as well. Having a vision plagued with these characteristics aid only in creating disinterest and confusion for your audience. Here are three tips for creating a clear and compelling vision from which all […]
Whether starting a new venture or building a business, sound research on your markets and consumers is essential. But, it can also be costly. Because of this, many small businesses and budding start-ups tend to give lesser priority to information gathering for the sake of building strategy and customizing products/services. Sometimes worse, many take a […]
Having the ability to tell your brand’s story is a necessary part of building a brand. Crafting the right story can help convey the essence of your brand so that it touches and captivates your audience. Here are 4 key elements that your brand’s story should have. Make It Personal Your brand’s story should be relatable. It […]
Crafting the right brand message can be so simple if there is a conscious effort to align the articulated image for the brand with your audience’s perceptions. Articulating that image can be as easy as answering 5 key questions. How do I want the world to perceive me/my brand? What should my words convey about me/my […]
If you are an entrepreneur with a new start-up or an established business owner you probably understand the necessity of networking. Like most, you probably operate the networking part of your marketing plan by socializing at events so that people hear your elevator pitch. You look for another opportunity to get another business card into the […]
Strategy is more than simple planning. It requires the strategist to constantly evaluate and modify the plan’s elements and move them around to reach her goals. And, it requires her to be mindful of all the contributing factors that could spell failure or success, whether directly or indirectly with an attack from the peripheral. Strategic planning […]
