Market Research and Analytics
Informed ad and social media campaigns start with insights.
The right strategy starts with customer insight. The right insights tell you about the customer’s journey to a buying decision. That is where things start. The journey doesn’t end with a purchase. You need an ongoing market research and analytics program to understand pre and post purchase behavior. You can use the insights to gain new customers and nurture current customer relationships.
Our market research services include online polls, online focus groups and online research panels. They also include surveys and competitive analysis. We use both qualitative and quantitative market research methods.
Aside from quantitative and qualitative marketing research, we also conduct secondary research when necessary. This includes a review and presentation of existing research. This research either comes from our shelves or derived from other sources.
Use our market research and analytics services to meet project needs or add to other Encompass Clarity services to create a full marketing strategy.
Submit a project request to discuss your next project.
Qualitative Marketing Research
We use online polls, online research panels, online focus groups and ethnography. These tools direct marketing activity and additional research that lead to real business improvements.
Quantitative Marketing Research
Market research surveys are used for a full understanding of consumer behavior around a product or service.
Competitor analysis is a necessary part of your market research and analytics program. We conduct a full analysis of competitor behavior including a review of strategy and online behavior.