Does your target "BELIEVE" IN YOUR BRAND, product, or service?
Do they believe
- that you value them and prioritize what they consider important to their lives, needs, and desires?
- that your company or brand understands them
- That your company or brand think they matter
If your target doesn't believe in you, here's the hard truth.
The reality is that your target audience will not value your brand/company UNTIL you show them that you value them. And, when you do, you create a bond that results in:
- increased loyalty
- increased usage
- increase sales