Connecting with your audience entails that you actually know who you are speaking to. And, sometimes getting the right answers to solve a problem or develop a product or marketing program requires more than your hunch or best guess. Encompass Clarity helps develop the insights necessary to develop solutions and create the strategies that captivate your audience.
Consumer Insights & Feedback Programs
Encompass designs custom research programs to gain insight into your target consumers so that your strategies are tailored for success.
- Consumer Value Mapping
- Customer Segmentation
- Ideation Sessions
- Product Testing & Feedback
- Pricing Research & Models
- Ad Testing
Consumer Trend Analysis
Some of our clients simply need help with collecting and synthesizing current information on their audiences. We help to collect and analyze this information and deliver monthly reports on the trends we observe on your target consumer.
- Trend Spotting
- Observational Analysis
- Monthly/Quarterly/Annual Trend Reporting